At Etnia Barcelona we believe in Anartist culture, an anarchist and artistic transgression of norms and stereotypes that proclaims our rebelliousness, freedom, boldness, and individuality. Attributes that not only characterize our brand and product but also our image, as we see in the “Anartist Series 2” campaign launched to celebrate the latest collection of Etnia Barcelona glasses for Fall-Winter 2017-18.
Shot by renowned photographer Biel Capllonch, with whom we collaborated previously in the first installment of #Beanartist, the campaign focused on three classical works in art history and pass them through the Anartist filter. After re imagining an iconic work by Botticelli, we now take aim at “Portrait of a Man Holding a Skull” by Frans Hals, another example of the current trend of reARTing, which uses the world of art as a starting point for the design of contemporary products.
We took our inspiration from the famous oil painting from the Dutch Golden Age to recover the vanitis genre and as a reminder, based on this atypical still life, of the brevity of human existence and the futility of worldly pleasures against the certainty of death. The Anartist touch is reflected in the choice of a black woman as the subject, a total transgression of the classical order and temporality of the work, as in the 17th century no portraits were painted of African-descendants because of their status as slaves. Capllonch gives us, then, a socially-committed image with which we celebrate all cultures.
Naturally, another Anartist detail is the inclusion of our Etnia Barcelona Spiga Sun BKWH sunglasses, a new model for Fall 2017 that breaks with the classical iconography of the image. This is a bold model from our Originals collection, designed for women, with large round lenses, which combines the metal structure with acetate details in new colors inspired by reARTing. At Etnia Barcelona we also chose different colored lenses depending on the model for an even more unique result that is 100% true to our love for color and attention to detail. Discover this and all of our other new sunglass models on our website or at the Etnia Barcelona flagship store, in addition to our official distributors.